Choose AXCEN as your trusted retail guide

 AXCEN and NRA (National Retail Association Partnership)

The NRA has recently partnered with AXCEN to help members benefit from their expert Chinese sales strategy and practices.

As entrepreneurs, AXCEN’s has more than eighteen successful years in the Australia-China business environment, building unparalleled business foundations and achieving stunning rewards.

AXCEN has established thriving Australia-China businesses, successful joint ventures, and powerful partnerships. The Company has created thousands of jobs with real-world connections, life-long friendships, mutual understanding, and shared goals.

“AXCEN, under Yan’s astute leadership, helped us design and implement a China strategy for a number of our centres throughout Australia. We couldn’t be happier with the results. Yan also provided China training to management and sales teams of some of Australia’s top brands and retailers to help them engage better with Chinese shoppers and build lasting relationships with a great return on investment. Yan has continued work with high-end brands to design and implement China strategies, within Westfield and beyond.”

“We found her edge in this field is her own experience as a successful entrepreneur in Australia-China business. Her knowledge is from life, not a textbook. “ –  Scentre Group (Westfield Management Company)

About NRA 

The National Retail Association is a not-for-profit organisation that represents the interests of retailers across Australia.

We exist to support, inform, protect and represent the interests of retailers and fast food businesses. We understand the issues and opportunities facing retailers every day.

NRA Members can expect to receive the latest industry information, the fastest news updates and the best range of industry insights to help their business grow and succeed.

The retail industry plays a huge role in Australia’s economy, employment, and greater livelihood and we are dedicated to helping unite retailers and stakeholders for the success of the industry now, and for the future.

For more information contact the AXCEN or NRA at

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Connect with AXCEN

If you’re ready to expand your business horizon and start a journey toward commercial success, get in-touch with your AXCEN team member or visit the contact page for more information.

Paul Grieve: +61 423 000 181 /
General Manager
AXCEN  Australia-China Development Group Pty Ltd

Paul Grieve
General Manager
AXCEN  Australia-China Development Group Pty Ltd